Google Business Profile posts that actually move calls

GBP posts are not a magic ranking button—but they are a trust and recency signal, and they give you room to showcase seasonal offers homeowners actually need in Wisconsin.

Cadence that works

• Weekly offer or reminder — Tune-ups before the first heat wave, sump checks before spring rains, gutter clears before fall.
• Proof post — Before/after or “here is what we found” (within customer comfort and privacy).
• Education — Short, plain-language explainers on high-ask topics: heat pumps, panel upgrades, IAQ.

What to avoid

• Keyword-stuffed posts that read like 2011 SEO.
• Stock photos that never show your trucks, your techs, or your market.
• Promising response times your dispatch cannot keep.

AI assist, human approval

Draft batches of posts a month ahead, then adjust for weather and inventory (equipment lead times matter). The goal is consistency without burning out your office manager every Friday afternoon.

Measure what matters: calls, direction requests, and booked jobs—not vanity “views” alone.